Thursday, 17 March 2011

Infinite Personality

Today... in fact just minutes ago we had a presentation from Dave McDonald, the design director of Infinite Design in Newcastle. It was all about getting your first job in industry and how to stand out amongst all the other young new designers!
Dave has been in Graphic Design since graduating from Newcastle College in 1996, and has since worked for 2 leading design agencies in London. However London was not his cup of tea (I can't imagine myself in London either as I don't particularly like the place...) Anyway... Dave has worked at Infinite for 9 years and has some brilliant work to show and many stories to tell. He has produced work for Dance City - major input into the actual architecture of the building, as the brand is an extension of the look of the building i.e. the windows and interiors. Other big names include Metro, Northern Stage, Futureheads and End Clothing.
There was a LOT of advice to take on board and it has made me feel a little more relaxed about future interviews/portfolio advice etc. There were 3 main points, each with their own keywords:

  • Personality
    • Relaxed 
    • Professional 
    • Honest 
  • Portfolio
    • Genuine
    • Confident
    • Receptive
  • Passion
    • Brave 
    • Committed
    • Positive
If you receive negative or constructive feedback on your work don't argue back, take the ideas, write them down and learn from it! But on the other hand, do stand up for yourself and believe in your work, sometimes design work is one persons idea of fab but someone else's idea of absolute pap!
One thing that stuck in my mind was to do personal work, it keeps you sane to do things you enjoy amongst all the job work you will have (once you have aced the interview and impressed the employer) and freelance work for friends on projects you have a massive interest in and you know you will create something awesome. This helps massively to give your portfolio your personality!

BE YOURSELF!
A negative thing is that sometimes you end up doing mass amounts of work and then some poo face can just say they don't like it and then you get screwed over... hopefully this is more rare than having a happy customer!

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